Publication Layout and Design
The 13th is a magazine for men and women age 30 to 45, members of the intellectual Generation-X; the 13th generation since the founding of the Union. They are educated, make an average of $50,000 annually and have a |variety of interests. They are readers looking for substance over fluff. The design approach to the magazine embraces a dichotomy of form and pairs conservative columnist layout with dramatic, visually engaging features. The layout takes advantage of full bleed images and an integration of digital enhancement.