Public Awareness Campaign in Print and Video
This campaign is targeted at professionals making $40,000-plus annually. They are the type of individual that buys the “next-big-thing”, regardless of cost. The strategy is to put a human face on the problem, to show how the rush for Coltan is affecting the people of the DRC. This is done through a combination of print and viral videos. The concept that drives this strategy is to literally put a face to the words of the campaign. Through the use of typographic portraiture and photo manipulation, I blend a combination of words and images into a photo of those affected.